We're here to help people build prosperous businesses that integrate God-honoring enterprise, virtuous character development, and benevolence toward others.

And we're glad you're here.

The GoodnessMercyWorx (GMW) vision arises from a secret hope and desire we all share:

"Surely goodness and mercy shall follow me all the days of my life."

We all want goodness. We all need mercy. We just never say it out loud.

Instead, the voices in our heads say:

"If I could only catch a break ..."

"If I could just take back that stupid mistake ..."

"If my ship would finally come in ..."

The universal desire just to be treated with goodness and to be granted mercy is what inspired our ecommerce site based on that sixth verse in Psalm 23. Over time, the tug of something more, deeper within the scripture, drew us back to the drawing board. (That something deeper, beatitude, we will be returning to.)

Back at the lab, the Goodness & Mercy verse ultimately revealed much more than the promise of blessed relief: a unique framework for virtue-centered living that also levels up business enterprise. Let's take a look at what we uncovered . . .

All commercial exchange requires one fundamental element: something each other considers valuable. Currency facilitates these transactions. But shekels or sixpence, "foldin' money" or intangible crypto — currency is based on something unseen.

"Build your personal brand," they now say. Back in the day it was "don't lie, don't cheat, don't steal." Heads or tails — call it trustworthiness, call it integrity ... But sure as Uncle Sam backs a hundred-dollar bill, your "brand" has always been backed by the "full faith and credit" of your character.

Speaking of Benjamins, Franklin himself memorably highlighted the tie between virtuous character and wealth when he quipped, "if rascals knew how much money they could make by being righteous, they'd become righteous out of sheer rascality."

A century later, Andrew Carnegie demonstrated that building his steel empire on doing what's right, giving back to communities, and treating people well would create more wealth than traditional business ruthlessness; it made him billions.

And contemporary business research has now long confirmed: principled entrepreneurs operating with moral clarity build more personal wealth and profitable businesses (MIT Sloan, 2019).

Your entrepreneurial dream is gonna need operating capital — the first currency, good character — if you want to make real money, the kind you can stack. Character isn't just ethics; it's smart home economics.

It's hard out here in the 21st century.

Social and news media monetize hurtful words and actions. Closer to home, we feel the sting of others' selfishness, from acquaintances, coworkers, family (phew, family!), strangers ... like that weird guy tailgating you yesterday. And, truth be told, we sting others too, more often than we admit.

Discourtesy and disregard. Taking ... using. Begrudging and getting even. This passive aggressiveness out here is so pervasive, so routine, that like fish who don't know water's wet, we just call it life.

The good news? We can step off the misery-go-round.

What if you just refused to participate?

In the same way that a chain is only as strong as its weakest link, a vicious cycle can't survive many pattern interrupts.

What if you denied your energy to the perpetual negativity machine? What if a bunch of other values-based entrepreneurs joined you?

Then we'd make space for something entirely different to emerge: for goodness to beget goodness. We each choose to stop fueling the vicious cycle and, in our own little corner of the world, choose to start a virtuous one.

The GMW credo centers on 3 practices that elevate your character, relationships, and lifestyle:

EMBRACING Goodness & Mercy . . . rehearsing past, recognizing present, and relying upon future goodness and mercy, dialing in a new mindset of abundance and gratitude.

ENACTING Goodness & Mercy . . . acting kinder and granting more forgiveness, rippling goodwill outward in widening circles.

ATTRACTING Goodness & Mercy . . . anticipating with hopefulness